Lincoln, ON – (February 22, 2022) - The Niagara Benchlands tourism destination brand was officially launched at the inaugural 2022 Tourism Summit on February 22, organized by the Town of Lincoln with support from Niagara Region Economic Development. It was a full day of interactive learning, networking and strategic planning to map out the next steps for the newly launched Niagara Benchlands destination brand, bringing together tourism professionals, businesses and stakeholders.
“It’s been wonderful to see the meaningful collaboration both in person and virtually at today’s inaugural Niagara Benchlands Tourism Summit,” said Town of Lincoln Mayor Sandra Easton. “I am very proud of the resilience, creativity, and determination of Lincoln’s tourism and hospitality businesses over the last two years to adopt new and innovative approaches that help bring continued commerce and growth in this important sector.”
“The Town of Lincoln has taken an important step in aiding our tourism and hospitality sector down a path of economic recovery through the Tourism Strategy and Action Plan and the recent adoption of the new Niagara Benchlands tourism destination brand,” said Councillor Tony Brunet, Chair of the Town’s Planning and Economic Development Committee. “These will guide our sector down a path of economic growth, recovery and job creation both in the immediate future and in the long term.”
Paul Di Ianni, the Town’s Director of Economic Development and Communications added that today’s Tourism Summit increased connectivity and collaboration among our tourism and hospitality professionals, providing access to impactful industry insights that will guide Lincoln’s tourism industry to economic prosperity. “While the COVID-19 pandemic has brought many challenges to this sector, I am confident that the Town of Lincoln and our tourism partners are well-positioned to grow our local economy and ensure Lincoln remains a top tourism destination across Ontario.”
Participants learned about the marketing and communications plan for the Niagara Benchlands in both the short and longer-term, insights of the tourism industry in Ontario, collaborating on creating new tourism experiences and on developing a Niagara Benchlands business portal. See the program from the 2022 Tourism Summit here.
Learn more and stay up-to-date by following Niagara Benchlands online:
Website: NiagaraBenchlands.ca
Social Media:
For media inquiries, please contact:
Liliana Busnello
Manager of Corporate Communications
Town of Lincoln
Direct: 905-563-2799 ext. 230
Tel: 905-563-8205